This might seem cheeky, but many blog writers are happy for their work to be reused or linked to, as long as you don’t try to represent the work as your own.
Search for an article on a given subject, then compose an email to the author asking to reuse or link to the piece. They can only say ‘no’, and if they’re interested in getting more people to read their blog, that’s an unlikely scenario.
The only major roadblocks that you can run into is if the site is run by someone who doesn’t think your business is ethical, or it is sponsored by a competitor.
Just make sure to clearly communicate what you intend to do with their work, and hope that they’re pleased in your interestgeed
